Helena the Label

Helena the Label was founded by a designer born and raised in Potchefstroom, whose love for fashion was shaped early on by family influence. A local designer with genuine roots in the town often brings a personal story and perspective to their work that a larger, faceless fashion brand cannot replicate. The label suits customers wanting distinctive, locally designed clothing. Anyone in Potchefstroom searching for local fashion design will find a personal, homegrown label here.